Joanna Styling Effect Mattifying Paste with Clay 100ml

Struggling to achieve a lasting, textured hairstyle with a sophisticated matte finish? Many styling products leave an undesirable shine or weigh hair down, making the coveted 'effortlessly chic' look seem unattainable. The Joanna Styling Effect Mattifying Paste with Clay is the professional solution. This advanced formula is expertly crafted to provide maximum styling control while maintaining a natural look and feel.

• Strong, Flexible Hold: This strong hold hair paste ensures your style stays perfectly in place all day, yet remains pliable enough for restyling on the go.
• Sophisticated Matte Finish: Infused with Kaolin clay, a key active ingredient, it effectively absorbs excess oil to eliminate shine, delivering a truly matte, non-greasy result.
• Lightweight & Non-Sticky: A superior hair styling clay that doesn't weigh hair down, it builds texture and definition without any stickiness or residue.
• Effortless Sculpting: The creamy consistency allows for easy application and sculpting, enabling you to create everything from sharp, defined styles to an artistic messy hair style.

What does mattifying paste do to hair?

A mattifying paste is designed to provide texture, separation, and hold without adding any gloss or shine. Unlike gels or pomades that often create a wet look, a mattifying hair paste with clay works by absorbing light and excess oils from the hair shaft. This instantly creates a non-reflective, matte surface. The formula increases friction between hair strands, which adds volume, enhances texture, and makes the hair easier to sculpt into place, making it the perfect kaolin clay hair styling product for flexible hold and modern, defined looks.

What is kaolin in hair products?

Kaolin is a naturally occurring soft white clay that is a powerhouse ingredient in high-performance styling products. Its primary function is to absorb moisture and excess sebum (oil) from the hair and scalp. This absorption is what creates the desirable matte finish. Furthermore, kaolin provides a gentle, natural grip and adds bulk to individual hair strands, which helps to create the appearance of thicker, fuller hair. It offers a pliable hold, allowing for natural movement and easy restyling, making it an essential component of this Joanna mattifying paste.

How to Maximize The Effects?

Warm a small amount of the paste between your palms to make it pliable. Apply evenly to dry hair, working from the roots to the ends. Use your fingertips to sculpt, twist, and shape your hair into your desired style for maximum texture and definition.

Is This Formula For You? Yes, If:

• You seek a strong, reliable hold with a completely natural, matte appearance.
• You want to create modern, textured, or artfully dishevelled hairstyles.
• You need a product that feels lightweight and allows you to rework your style throughout the day.
• You value a formula that provides control without stickiness or stiffness.

For a comprehensive styling regimen, explore other innovative Joanna hair styling products from the Styling Effect collection.

Invest in a product that delivers on its promise of superior style and control. Order today and unlock your hair's full potential.

Ingredients: If you'd like to know the full list of ingredients, please message us and we'll send you an image of the packaging with the ingredients shown. This ensures you receive the most up-to-date composition.