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Coccolino

( number of products: 12 )

Coccolino – fabric softeners with the teddy bear on the label

Coccolino is a fabric softener brand owned by Unilever, known for the plush teddy bear on its packaging and in its adverts. According to Unilever Italia, the brand has existed since 1978, when the first fabric softener for washing machines appeared, and in the following years the manufacturer introduced, among other things, the first concentrated fabric softener and microcapsules that release fragrance gradually. The manufacturer describes its mission as protecting clothes, neutralising unpleasant odours and keeping fabrics soft for longer. In our shop you will find 12 Coccolino fabric softeners in several fragrance lines.

Brand range

Sensitive Cotton Cloud, 966 ml and 1702 ml – a fabric softener from the Sensitive line in the Cotton Cloud variant, available in two sizes
Sensitive Romantic Rose, 966 ml – a Sensitive line softener with a rose fragrance note
Sensitive & Soft, 975 ml – a fabric softener in a concentrate formula, with its ingredients given on the product page in our online shop (including cationic surfactants, fragrance composition, lactic acid)
Sensitive Almond & Cashmere Balm, 925 ml – a Sensitive variant scented with almond and cashmere
Fresh Happy Yellow (1702 ml) and Fresh & Soft Happy Yellow (975 ml) – the same fragrance in a large and a small bottle
Fresh Blue Splash, 966 ml – a Fresh line softener with a Blue Splash fragrance
Fresh & Soft Orange Rush, 975 ml – the orange variant of the Fresh & Soft line
Orange Rush Fabric Softener Concentrate, 1700 ml – a softener concentrate in a large bottle
Perfume & Care Tiare Flower & Red Fruits, 925 ml – a Perfume & Care line softener with tiaré flower and red fruits
Perfume & Care Purple Orchid Blueberries, 925 ml – a Perfume & Care line softener with orchid and blueberries

How to choose

Start with the fragrance line: Sensitive offers gentler scents (cotton, rose, almond with cashmere), Fresh has crisp notes, and Perfume & Care has more perfumed compositions. Then choose the size: 925–975 ml to try a new fragrance, 1700–1702 ml for a household that washes often. The Orange Rush 1700 ml concentrate is worth considering if you prefer a smaller dose per wash. If someone at home is sensitive to fragrances, check the list of ingredients on the label or ask us for it (the shop provides the ingredients on request).

Quality and ingredients

According to Unilever Italia, the brand focuses on protecting clothes, removing bad odours and long-lasting softness of fabrics, and in developing its products combines tradition with innovation (including microcapsules and concentrates). According to the brand description, Coccolino aims for every bottle to be made from 100% recyclable plastic, and the concentrate is offered in a bottle made from recycled plastic. Ingredients, for example in the description of Sensitive & Soft: 5–15% cationic surfactants, less than 5% fragrance composition, lactic acid and sodium benzoate. You will find the full ingredients and warnings on the label of each variant.

How to use

According to the product description of the concentrate on our online shop: measure 35 ml with the cap for 4–5 kg of laundry or 50 ml for 6–7 kg, and pour it into the fabric softener compartment. Do not apply the softener directly to fabric. Wash your hands after use. For dosage of the larger, non-concentrated bottles, see the label of the given product.

Delivery and collection

We deliver across the UK, with free delivery on orders over £50. You can also collect your order in person from our shop in Hounslow (112 High St, 1st Floor, TW3 1NA), paying online or in cash on collection. Come and see us: our team will help you choose even better.

FAQ

Who makes Coccolino? Coccolino belongs to the Unilever group, and the Italian brand website is run by Unilever Italia.

What is Coccolino? It is a fabric softener brand (according to Unilever Italia also laundry perfumes and, since 2024, detergents), recognisable by the teddy bear on its packaging.

How long has Coccolino existed? According to Unilever Italia, the fabric softener under this brand appeared in 1978, and the brand has been with users for almost 50 years.

Are Coccolino fabric softeners hypoallergenic and safe for allergy sufferers? We do not describe them as hypoallergenic, because we did not find such a claim in the manufacturer's materials (Unilever Italia). The softeners contain fragrance compositions, so if you are prone to allergies, check the ingredients and warnings on the label of the chosen variant. If in doubt, ask us or the manufacturer, and wash your hands after contact with the product.

How much Coccolino should I add to a wash? For concentrates described on the product pages of our online shop: 35 ml for 4–5 kg of laundry or 50 ml for 6–7 kg. For other variants, follow the label.

Can fabric softener be applied directly to clothes? No. According to the descriptions on the product pages of our online shop, it should be poured into the fabric softener compartment, not onto the fabric.

Is in-store collection available, and can I pay in cash? Yes, you can collect your order in Hounslow, paying online or in cash on collection. Our team will help you choose even better.